We started in 2012 doing research on healthier treats and food for dogs as we felt our rescued puppy Thor wasn’t getting everything he needed. Back then there weren’t any raw food companies but we joined a facebook community that had a lot more info on this. Raw feeding back then wasn’t a thing in South Africa it was a very foreign concept to all and very frowned upon.
We were very close friends with a vet who we so desperately sought knowledge from. We started doing a few courses on fresh feeding which opened up our minds to what is actually going on in the pet food industry and this made us understand why we needed to help change the game.
